Consumer Durables & Building Materials

The Indian consumer industry has been witnessing an unprecedented pace of growth, especially impacted by the increase in the standard of living and disposable incomes. We have also seen a rise in demand for construction materials, interior decor and aesthetic products, furnishings and modular kitchens. The industry envelops an array of products that are similar and hence easily replaceable with other brands. In this highly competitive environment, it becomes imperative for companies to maintain strategic differentials to uniquely position their products above the advantage of other brands.